About us

The Advanced Services Group is a centre of excellence at Aston Business School, Aston University in the UK. We provide education, training, research and a global network of like-minded professionals around advanced services and servitization. We work help global manufacturers and technology innovators to develop services-led strategies. 

Staff

Tim is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. 

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Professor and Executive Director

Tim Baines

Ali’s research interests lie in the operational and organisational change brought about when businesses intend to introduce technological innovations to the market. His research explores how servitization helps a business to bring its products to market, expand the scale of its operations and increase financial sustainability, and the business model innovation that is required to enable this.

 

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Senior Lecturer

Ali Ziaee Bigdeli

Andreas’ research and teaching interests lie in the systems and strategies needed to help businesses grow through the use of information technology (IT). His interest in servitization focuses on the value from the data that accumulates as part of the service provision. 

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Senior Lecturer

Andreas Schroeder

Daniel is a key member of the research team on our EPSRC-funded project, Gamification for Servitization. His expertise lies in the use of visual, interactive and/or digital tools and programmes to capture and display stories. 

 

Daniel is also experienced in the conceptualisation, design and creation of multimedia games. He teaches a number of programmes and courses on business games and gamification for industry.

 

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Research Fellow 

Daniel Andrews

Gill manages our research projects and is Industry Liaison Manager for our EPSRC funded Digitally Enhanced Advanced Services (DEAS)Network Plus. She is an experienced manager, who has worked in a number of manufacturing industries and in several research management postings in leading UK universities.

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Senior Project Manager

Gill Holmes

Kawal's expertise lies in the diffusion of innovations, both product and social innovations. She works on publications related to various strands of Servitization. Presently, Kawal is working on clarifying the concept of platforms, and exploring their possible association with business models that incorporate the element of Servitization.

 

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Research Fellow 

Kawaljeet Kapoor

Rachel manages our business partnerships and communities, most notably the Advanced Services Partnership, a network of like-minded senior executives from global manufacturing businesses.

 

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Senior Partnerships Manager

Rachel King

Ian's expertise, developed throughout his 30 years working with manufacturing businesses, are in supply chain, strategy and continuous improvement. An experienced university industrial fellow, Ian leads our advisory services, including organisational development workshops, executive education and commissioned projects.

 

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Industrial Fellow and Commercial Director

Ian Machan

Neil acts as the bridge between partner organisations and the research team. An engineer by training, he has enjoyed leadership roles in manufacturing and operations across many industries from utilities to FMCG in a variety of organisations including SMEs and large multi-nationals. He has a particular interest in how open collaboration leads to sustainable value.

 

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Relationship Manager

Neil Tumber

Iain is responsible for building relationships with industry and for securing government funding to improve the level of industrial / strategic engagement with servitization and advanced services.

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Director of Programmes

Iain McKechnie

Paula leads the Group’s SME business support projects, funded by the European Union (ERDF). Working to support up to 185 companies in the Black Country, Birmingham and Solihull, the projects provide manufacturing SMEs with unique access to ASG’s tools and expertise to improve performance and stimulate growth through the introduction of advanced services.

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Business Engagement and Programme Director

Paula Cresswell

Sandra Benbow is the Programme Manager for the ERDF funded project ‘Advanced Services Growth'. The role focuses on working with senior executives, from manufacturing SMEs in the Black Country Local Enterprise partnership region, to help them transform their businesses through the adoption of advanced services and servitization.

 

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Programme Manager

Sandra Benbow

Sandra is the Programme Manager for the ERDF-funded business support programme 'Advanced Services Growth: Developing Innovative Strategies for Improved Growth in SMEs'. Focusing on the Greater Birmingham and Solihull region, Sandra works with regional manufacturing and technology innovating SMEs on their servitization journey. 

 

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Programme Manager

Sandra Starke

John brings a wealth of experience in the corporate business, healthcare and university sectors to his role of managing the community of small and medium sized enterprises with whom the Advanced Services Group is working. The community of SMEs are all supported to adopt strategies of advanced services in order to grow and take on new employees.

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Business Community Manager

John Morley

Jill brings her extensive project support experience to our SME programme, managing events and relationships with partner organisations to promote servitization to the business and academic communities. 

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Business Engagement Coordinator

Jill Forrest

Chris has held a number of roles in operations and supply chain management and operations competency. He has a particular interest in applying Lean principles to improve business performance in a wide range of situations.


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Senior Teaching Fellow 

Chris Owen

Ahmad's research concerns a broad range of topics related to design, innovation and service management. In particular, Ahmad is currently investigating the impacts of Additive Manufacturing and 3D Printing on business and society. 


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Lecturer

Ahmad Beltagui

Kristina manages our Marketing and Communications, promoting the work, research and programmes of the Advanced Services Group to engage with the business, manufacturing and academic communities.


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Marketing and Communications Partner

Kristina Anders

Honorary Professors and Industrial Fellows

Jim is Honorary Professor at Aston Business School and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tyre & Rubber Company, where he led the development of new businesses and helped launch businesses on three continents. 

Honorary Professor | Advanced Services Partnership Co-Chair

Jim Euchner

Des, former Managing Director of MAN Truck & Bus UK Ltd is a passionate advocate of servitization in the transport industry. Together with the UK MAN Team, he transformed the business model of MAN Truck & Bus UK Ltd and helped the company become one of the country’s leading providers of advanced after sales and fleet management services for the haulage industry. His knowledge of what does and doesn’t work in practice, as well as tools, techniques and tips for implementing services strategies are key assets to the Centre’s work with industry.

Honorary Professor | Product Manager

Des Evans OBE

Andrew has been a leading figure for 15 years in Rolls Royce’s ongoing development of advanced services offerings. He is an expert in how services requirements and principles should inform the design and engineering of aircraft engines in order to both optimise the service delivery to customers and also make the provision of services profitable and sustainable for the manufacturer. 

Honorary Professor | Engineering Associate Fellow at Rolls Royce

Andrew Harrison

Michael played a pivotal role in the introduction of advanced services contracts to Alstom and he is a key ambassador for advanced services within the rail industry. Michael’s expertise in managing the complex organisational and technological pathway for an organisation to offer advanced services successfully is an invaluable benefit to our partners in other industries.

Honorary Professor | Managing Director at Alstom

Michael Hulme

Paul is founder and Managing Director of UV Light Technology Limited who manufacture ultra-violet light equipment for a wide range of industrial, healthcare and food applications. He is also the  chairman of the SME Transformation Round Table.

Recent exposure to leading academic practice  encouraged him to start a new journey on the Executive DBA programme at Aston University. His doctoral studies are based on servitization and he is a member of the Advanced Services Group Research Team.

Visiting Industrial Fellow | Chair of the SME Roundtable | MD at UV Light Technology 

Paul Jackson

Luke is Managing Director of MNB Precision Ltd, a Birmingham manufacturer. He has made significant changes to his business as a result of his work with Advanced Services Group. Luke is a passionate advocate of the work of Aston Business School and it is fitting that he joins us as a Visiting Industrial Fellow to be able to share his experiences more widely with the Aston community.

Visiting Industrial Fellow | Managing Director at MNB Precision

Luke Benton

Danny is Head of Business Development at Nicklin Transit Packaging. Based in Birmingham, Danny has helped the firm to venture into the ‘advanced services’ space and, as a result, the company has grown significantly over the last 4 years. Danny has joined us as a Visiting Industrial Fellow and regularly presents to groups of manufacturing SMEs to share his experiences, the benefits and the transformation process that Nicklin Transit Packaging have undergone.

Visiting Industrial Fellow | Head of Business Development at Nicklin Transit Packaging

Danny Harrison

Stefan is the MOE Business Development Manager at the Manufacturing Technology Centre (MTC). Operating across the West Midlands, Stefan’s role brings him into daily contact with manufacturing SMEs and he spends the majority of his time helping them to reduce waste and improve productivity. Stefan was the first Visiting Industrial Fellow to join the Advanced Services Group and, given his significant manufacturing experience and knowledge, he brings a wealth of expertise to Aston Business School.

Visiting Industrial Fellow | MOE Business Development Manager at MTC

Stefan March

PhD Students

Katja is a doctoral researcher focussing on servitization transformation in large manufacturing organisations. Her research explores the organisational development from a product-focused to a service-focused business model, aiming to identify organisational pathways and evaluate the experiences of servitization transitions.

Doctoral Researcher

Katja Dmitrijeva

Parikshit is a doctoral researcher specializing in the promotion of servitization using digital Innovations and the Internet of Things. His work aims to understand changes in manufacturing business models towards successful integration of servitization and digitalization.

Doctoral Researcher

Parikshit Naik

Patricia is a doctoral researcher specializing in the value architecture of servitization from a network perspective. Her work aims to understand how partnerships can support manufacturing SMEs to capture the value emerging from the transformation towards service-based business models.

Doctoral Researcher

Patricia Garcia

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