Servitization Live is our portfolio of business events dedicated to servitization and advanced services. It is designed to bring together the global community of leading industry executives and servitization researchers to share real servitization strategies and journeys, showcase the technologies that enable advanced services and present the latest research on servitization.
For 2022 we have a programme of face to face business events, as well as online webinars. Visit the Coming Up tab on the right hand side to find out about the next events.
Servitization is a big transformation for any business and touches all areas of the business model, but especially so for traditionally product-focused companies.
Those starting out on their servitization journey need to convince stakeholders that this is indeed the way forward, and they require a solid approach to engage different kinds of stakeholders across their organisation and beyond.
Storytelling techniques can be invaluable tools to address these challenges and support organisational change.
Join host Iain McKechnie and expert industry speakers Dr Dan Andrews (ASG) and Dr Paul Jackson (UV Light Technology Ltd) on 21 June 2022 at 15.00 (UK) for a webinar on engaging stakeholders for Servitization.
The panel will introduce the concept of storytelling, introduce the process of creating compelling stories to engage stakeholders and share real-life examples of its application within business.
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