The Spring Servitization Conference (#SSC2021) is dedicated to understanding how organisations can develop and adapt their business models through servitization and advances services. The theme in 2021 was Servitization: A Pathway towards a Resilient, Productive and Sustainable Future and the conference was held in a fully virtual mode. Once again, the conference brought together the world’s leading researchers, practitioners and doctoral students to debate and engage with the theory and practice of servitization.
Monday 10th and Tuesday 11th May followed the now established format of a single stream where all contributors have an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work. The programme was designed to encourage strong participation, extensive debate, and bridge research theory and industrial practice. The conference also featured keynotes from senior executives at leading manufacturing businesses.
Wednesday 12th May was dedicated to early stage research and comprised of interactive keynotes by leading academics in the field, debates around emergent research themes, and poster reviews of proposed projects and doctoral theses.
Academic awards:
Best Paper
Organizational solutions in the servitization and digital servitization journey
Valentina Forrer, Erica Santini, Filippo Visintin & Enrico Zaninotto
Developing capabilities for digital servitization
Khadijeh Momeni, Chris Raddats & Miia Martinsuo
Agile management practices for solutions development: managerial challenges in an interorganisational context
Siri Jagstedt, Klas Hedvall , Ludvig Lindlöf & Tabea Ramírez Hernández
Best Poster
Servitisation model in energy efficient equipment: implementation study in the Netherlands, Belgium and Spain
Mira Tayah, Javier Pamplona, Arno Nijrolder & Christophe Rynikiewicz
Conference Co-Chairs
The Advanced Services Group,
Aston University, UK

Prof. Tim Baines

Dr Ali Z. Bigdeli
University of Florence,
Italy

Prof. Mario Rapaccini
University of Brescia,
Italy

Prof. Nicola Saccani

Dr Federico Adrodegari
Conference Administrator

Ms Jill Forrest
The Advanced Services Group,
Aston University, UK
Email: SSC2021@aston.ac.uk