BLOG       CONTACT      FAQs



The Advanced Services Group specialises in using gamification to engage organisations with servitization.


We have developed a strong understanding of how gamification can be employed effectively through our research, and collaborations with industry.


For more information, please select one of our projects below:

Our Practical Guide to Gamification Systems Development is available as a free download. Select here to obtain your copy today.

Drilling for Success is a casual game about Advanced Services in a small drilling firm. Select here for instructions on how to play.

The work shown here was supported by EPSRC Grants Ref EP/K014064/1, EP/K014072/1,  EP/K014080/1 ‘Transforming the adoption of Product -Service Systems through innovations in applied gaming technology’; a joint project with The Advanced Services Group, Aston Business School and the Advanced Manufacturing Research Centre, University of Sheffield.