BLOG       CONTACT      FAQs

Organisational Development Workshops

We offer organisational development workshops on a range of topics which are delivered at your own premises. We will work with you to understand your needs and tailor the delivery and format of the workshop to meet your needs. The fees for these programmes reflect the format and group size, please contact us for an estimate.

Introduction to Servitization

Servitization is a business model and organisational transformation that has far-reaching impact with an organization, aligning cross-functional resources to deliver outcomes-based capabilities to enable new, more lucrative customer value propositions. 

It covers a spectrum of services, from base (product & spare parts) through intermediate (field service, scheduled maintenance), to advanced services (outcomes-based capabilities). This introduction focuses on advanced services, how they look in different businesses sectors, and includes examples of companies on the servitization journey.

Developing a Customer Value Proposition

Essential for the successful design and adoption of an advanced services business model is recognizing the relationship shift that must occur with the customer and the changing customer value proposition. That proposition is the fundamental component of the new business model, requiring a radical change in mindset, moving from selling products based on features and price, to selling the product’s ultimate capability and value and redefining the competitive position.


To create that proposition, we examine the difficulties customers have with the use of the product (customer ‘pains’) and offerings that could help create extra value for the customer (or even the customer’s customer) which we call ‘gains’.   This workshop can also be scoped to include  neutral, in-depth, end-customer interviews to identify these pains and gains.

Understanding your Position in your Industry

Through years of research and practitioner input, ASG has developed an interactive benchmarking tool to establish where companies are today based on their current product, operational and customer objectives and where they expect to be in 3 to 5 years’ time.


Your company is ranked in terms of its position on the journey overall, in comparison to your market peers, and you are provided with indications of areas of focus to achieve higher efficiencies and/or more advanced services.

The Role of IoT & Technology in Servitization

Technology, and especially IoT, has a huge role to play in developing new advanced services business models. However, technology by itself is not enough to drive or resolve all of the changes that need to take place within an organization. This workshop looks to explore the role of technology in two ways:


  • How technology can enable greater efficiencies for existing offerings and services – to achieve short-term, economic benefits that can fuel more services innovation

  • When and at what cost can technology, in particular IoT, be applied to drive insights not possible today regarding product usage and customer value, in order to provide new opportunities for an advanced services business model

Advanced Services Business Model Innovation

Advanced Services Visioning


The Advanced Services Group has worked with over 100 manufacturers who are transforming their organisations to adopt a services-led business model. Our experience with these companies, supported by a thorough examination of the academic literature, is that a ‘business model’ is not a single agreed concept at all. 


This leads to confusion amongst internal stakeholders about how their areas of responsibility fit into the plan for the business. This lack of clarity makes it difficult to design the business model in collaboration, a requirement for success. 


This workshop provides a summary of our research findings about the leading practice in business model design combined with our expertise in advanced services to develop a unique body of materials around advanced services business models. We will introduce you to the principles of designing an outcomes-based services business model for your business.

Based on a decade of in-depth partnerships between ASG and manufacturers. This proven methodology helps organizations better understand their servitization journey as it relates to where they are today, how they arrived here, and where they are going next.  One of our more intensive exercises, this is an excellent opportunity to build a common understanding among your senior management team about strategic direction.


We help you to better understand and quantify your journey to advanced services, the impact it will have within their existing offerings and business models, and the series of steps and adjustments that they will face throughout this transformation. You will take away a conceptual roadmap to share with your own stakeholders to gain alignment for the journey.

If you would like to know more about our organisational development workshops or arrange for us to give you a personalised quote, please call Ian Machan on +44 7780 646142 or contact us by email.