• Tim Baines

Leading industry figures to share business growth secrets at virtual Servitization event

· Leading industry figures, from Rolls-Royce, Goodyear, Alstom and Tetra Pak, will share their expertise of driving business growth through services

· Registration for the event is now open


Top bosses, from companies including Rolls-Royce, Goodyear, Alstom and Tetra Pak, are set to share their tips on driving business growth through services as part of a major new event held virtually in September.


The ‘World Servitization Convention’, organised by The Advanced Services Group, part of Aston Business School, will see leading industry experts join academics to demonstrate the way that servitization can be used to transform the future of manufacturing through keynote speeches, developmental workshops and a virtual exhibition.


Servitization refers to a business model in which products are sold as a continued service, rather than as a one-off, product-only sale. Examples include Rolls-Royce’s ‘Total-Care’ service, which provides its engines and their ongoing maintenance on a fixed-cost-per-flying-hour basis to airlines, Goodyear’s ‘Proactive Solutions’ service, whereby tyres sold by the company are monitored over time to help truck fleet managers better handle how their vehicles are used, and Alstom’s ‘Train-Life Services’, which provides not just trains, but the assured availability, reliability and performance of passenger transport.


Some of the keynote speakers attending the event include Andy Harrison, Engineering Associate Fellow for Life Cycle Engineering at Rolls-Royce, Marc Preedy, Managing Director of Truck Replacement Sales in Europe at Goodyear, Mike Hulme, Managing Director of Trains and Modernisation at Alstom, Antony Bourne, President of IFS Industries and Maria Krasilowez, Global Program Director, Commercial Operations at Tetra Pak.


Professor Tim Baines, Director of The Advanced Services Group, said: “What will set the World Servitization Convention apart from other conferences is the exhibition – with businesses at the forefront of the business model.


“These businesses will be showcasing exhibits of advanced services and the technologies that enable them in our virtual exhibition hall. It’s as close as you can get to a physical event in our new normal, with exhibition stands that allow you to network with real people in real time.”


Keynote speaker Andy Harrison, from Rolls-Royce, said: “The World Servitization Convention provides an excellent opportunity for businesses to network and learn about the benefits of advanced services from those already offering them.


“Servitization is quite prolific in the business world, but relatively few people recognise what it is. This event will be a great way to address that and encourage more companies to adopt the model.”


The three day event, sponsored by IFS, Blueprint AMS, DLL, Servitly and supported by Field Service News, will take place on 14, 15 and 16 September in a virtual conference environment.


To register, visit The Advanced Services Group website

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