Creating compelling stories of Servitization

This mini-guide is for executives and  managers within manufacturing businesses who are setting out to engage  stakeholders with servitization, and especially with advanced services. It introduces the concept of storytelling as a valuable tool for fostering the engagement of stakeholders across an organisation.

 

In particular, this mini-guide sets out to: (i) equip executives with an understanding of how to create compelling story content and (ii) tailor this for the purpose of servitization and organisational change.

 

This mini-guide comes with two separate worksheets to create your own story content.

 

Please note that this document is restricted for printing.