Customer Value Propositions for Servitization Mini-Guide

  • This mini-guide is for executives and managers within manufacturing businesses who are setting out to understand and create customer value propositions for services, and especially advanced services. The guide commences by explaining what is meant by a customer value proposition, how it fits within the concept of a business model and the different types of propositions that exist for base, intermediate and advanced services. It then explores leading practices for the crafting of a bespoke customer value proposition, and lays out these practices as a seven-step design process.

    This mini-guide comes with separate worksheets in several sizes to follow the process of creating a customer value proposition for servitization for your company.


    Please note that the mini-guide is restricted for printing.

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