Servitization Applied: an insight into small and medium-sized businesses innovating their services strategies
Servitization Applied: an insight into small and medium-sized businesses
This book is a compilation of thirty case studies of small to medium sized enterprises focused on manufacturing and technology, who are innovating their capabilities to compete through services rather than products alone.
It provides an insight into how the thirty businesses innovating their services strategies and explains how the concept of servitization can be applied within smaller and medium sized manufacturing businesses. The book is based on a programme of business engagement led by the Advanced Services Group and underpinned by internationally leading research on advanced services and servitization.
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