Servitization Applied: an insight into small and medium-sized businesses innovating their services strategies
Servitization Applied: an insight into small and medium-sized businesses
This book is a compilation of thirty case studies of small to medium sized enterprises (SMEs) focused on manufacturing and technology, who are innovating their capabilities to compete through services rather than products alone. It provides an insight into the thirty businesses innovating their services strategies.
Servitization is a term describing the processes through which a business, usually manufacturing and technology-based, innovates its capabilities to compete through services rather than products alone.
These are stories about the processes of servitization being applied in practice, under the guidance of the Advanced Services Group within Aston Business School. The studies show how the theory, concepts and tools of servitization can be directly applied, translated or used to inform business strategy and actions and which have resulted in commercial impact.
The cases presented here have been inspired by Advanced Services and although they are not clinical examples of these concepts, they demonstrate how a shift towards these business models can deliver impact. In compiling these cases, our goal has been to illustrate - and indeed celebrate - the value of servitization to businesses. In this book, the thirty SMEs increased their revenues by £9.9m and employed an additional 89 members of staff as a result of them servitizing.
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