Servitization Applied: an insight into small and medium-sized businesses innovating their services strategies

Servitization Applied: an insight into small and medium-sized businesses

£69.95Price
  • This book is a compilation of thirty case studies of small to medium sized enterprises (SMEs) focused on manufacturing and technology, who are innovating their capabilities to compete through services rather than products alone. It provides an insight into the thirty businesses innovating their services strategies.

     

    Servitization is a term describing the processes through which a business, usually manufacturing and technology-based, innovates its capabilities to compete through services rather than products alone.

     

    These are stories about the processes of servitization being applied in practice, under the guidance of the Advanced Services Group within Aston Business School. The studies show how the theory, concepts and tools of servitization can be directly applied, translated or used to inform business strategy and actions and which have resulted in commercial impact.

     

    The cases presented here have been inspired by Advanced Services and although they are not clinical examples of these concepts, they demonstrate how a shift towards these business models can deliver impact. In compiling these cases, our goal has been to illustrate - and indeed celebrate - the value of servitization to businesses. In this book, the thirty SMEs increased their revenues by £9.9m and employed an additional 89 members of staff as a result of them servitizing.

  • Postage Region Price
    UK Free
    Europe £4.50
    World 1 £8.50
    World 2 £9.50

     


    Packaging (cardboard wrap-around) is included in the postage charge. Each package will include an order note confirming the book title, seller and purchaser details.

    We use a mailing house to send your book to you. By clicking through to checkout you are agreeing to your details being shared with and processed by the order fulfilment company which operates in accordance with the Data Protection Act 2018, the UK’s implementation of the General Data Protection Regulation (GDPR) for the purpose of sending this book to you. Please note that we expect the books to be sent to you within 3 working days. If this is not going to be possible, for whatever reason, we will contact you to confirm the anticipated delivery schedule.

     

BLOG        CONTACT       FAQs