Revenue growth in manufacturing is being fundamentally reshaped. The most competitive firms are no longer relying on product sales alone, they are integrating services to unlock stronger financial performance, more resilient margins, and better outcomes for their customers.
In this one-hour executive webinar recording, we explore why.
Drawing on Design, Make & Serve: The Big Business Case for Servitization, this session presents robust, real-world evidence from 700 manufacturers. It shows how increasing the share of revenue from services is consistently linked to higher revenue, improved profitability and greater asset efficiency, making service-led models central to long-term competitiveness.
The session covers:
What the evidence shows: How even small increases in service revenue are associated with measurable gains in revenue, profit, and productivity.
How services reshape business economics: Why supporting products in use changes how value is created, captured, and scaled
What works in practice: How leading manufacturers are applying service-led models – and what differentiates those that succeed
Featuring insights from:
Prof Ali Z. Bigdeli, Industrial Service Innovation, Aston University
Chris Borrill, Vice President of Services, Thales LAS
Paolo Dazi, SVP Strategy & Business Processes, Konecranes
