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Winning with As-a-Service: Why Leadership, Capacity & Execution Decide Who Wins

The case is well established. Services can drive growth, strengthen margins and build resilience. Yet translating that into results depends on how organisations lead, build capability and execute.

In this executive webinar our panel of speakers explore what that looks like in practice.

Drawing on insights from The Big Business Case for Servitization, the session examines how leadership, customer relationships and organisational alignment shape outcomes 📈

We cover:
• What the evidence shows about the role of leadership and customer focus
• Where organisations encounter barriers when scaling services
• What leaders need to do differently to move from products to outcomes
• What successful service-led models look like in practice

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