LIVE WEBINAR: Customer Segmentation for Servitization

Date: Wednesday 28 October 2020

Time: 2pm (GMT)

Speaker: Dr Parikshit Naik

An opportunity to get first look at our brand new miniguide publication on segmentation of customers for the purposes of innovating new services offerings.

In this webinar, Dr Parikshit Naik of the Advanced Services Group will give the what, why and how on segmentation, including a technique specially developed for servitization - a five-step process based on three key drivers to help businesses identify their own customer segments. 

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