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Webinar: Customer Segmentation for Servitization

Speaker: Dr Parikshit Naik

Watch on demand now

A sneak peek at our brand new miniguide publication on segmentation of customers for the purposes of innovating new services offerings.

In this webinar, Dr Parikshit Naik of the Advanced Services Group gives the what, why and how on segmentation, including a technique specially developed for servitization - a five-step process based on three key drivers to help businesses identify their own customer segments.