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Skills for Servitization

Professional development course for managers and specialists

Developing advanced services is a challenge for many manufacturers. With growing customer demand and advances in technology, reshaping products into services will add value to your offer and differentiate you from the competition. This course explores the strategic steps in servitizing a manufacturing business and will provide you with the knowledge and skills to construct implementation plans.

You will learn:

  • from industry and academic experts

  • how advanced services offer a route to business growth

  • principles for developing a customer value proposition

  • leading thinking on business model innovation and how it applies to advanced services

  • typical routes to piloting advanced services

Who should attend?

Managers and specialists wanting to further their knowledge and understanding of advanced services.


Introduction to Advanced Services

  • Advanced Services as a new business model for manufacturing

  • Business case studies: Advanced Services in action

  • Issues and challenges faced

​Developing the case for advanced services

  • How to conduct a competitive analysis

  • Leading thinking and framework on business model innovation

  • Business model components for advanced services

​Creating a value proposition​

  • Customer segmentation

  • Exploring pains and gains

  • Crystallising a value proposition

  • Customer empathy mapping

  • Business Model implications

  • Creating and testing advanced services hypotheses

  • Moving forward with pilots

  • Pilots, data gathering and suitable success criteria  

Feedback from our previous participants

"I attended this course and can vouch that not only is it an informative and enjoyable day it is also well organised and applicable to a range of businesses no matter the size, products or previous experience with Advanced Services."
Martyn Fuller, Project Manager East, Veolia Environmental Services


"I found this course to be an ideal introduction to Advanced Services and demonstrated how business of all sizes can potentially engage with this concept. A well planned and delivered day from Ian and the wider Advanced Services Group at Aston."
Ross Townshend, EMEA Business Manager, Ishida Europe Ltd

Duration: One Day


All materials, lunch and refreshments are included.


Aston Business School, Birmingham
Overnight accommodation at the Business School is available.

Contact us
Ian Machan, Commercial Director 

M: +44 7780 646 142