Advanced Services Growth:
Greater Birmingham and Solihull
Developing Innovative Strategies for Improved Growth in SMEs
Growth Through Service Innovation
Increase revenues and margins
Outperform your competitors
Capitalise on your manufacturing expertise
Gross Value Add (GVA)
new jobs created
Interested in growing through services?
We offer a fully subsidised, ERDF-funded programme so you can hit the ground running. Our hands-on methods are grounded in the latest academic research and real industry insight. By the end of the programme you will have created a testable customer value proposition and gained a network of like-minded SMEs.
What are Advanced Services and Servitization?
Advanced Services deliver capabilities and outcomes as opposed to one-time transactions. This is called 'Servitization' - the combination of products and services.
Increased competitive advantage
Closer customer relationships
Longer-term, higher value contracts
Resilience and growth in difficult times
What are the benefits?
What our SMEs say:
Koolmill Systems Ltd
Pioneering a new, services-led business model for an antiquated global industry would have been beyond us without access to this programme.
Rather than sell a solution, we are selling a service to our customers who are partners as we assist them in gaining optimisation from our products and services.
Clevedon Fasteners Ltd
Servitization is one of those concepts that, once explained, is blindingly obvious.
Vanti (RTS Technology Solutions Ltd)
From a business perspective, the main benefit of improving our managed services offering is the recurring revenue that we are able to rely on. This helps us to better manage our cash flow and forecasting, enabling us to confidently reinvest this revenue in improving our business.
What does the programme offer?
1. Full-day Workshop
Hover over boxes to find out more
2. Half-day company visit
Visit at your premises for in-depth 1:1 session, expanding on topic of your choice.
3. Follow-on activities
Support is available to manufacturers or technology innovators in the Greater Birmingham and Solihull Local Enterprise Partnership region.
Turnover < 50m EUR (~£42m) or a Balance Sheet < 43m EUR (~£38m).
Less than 250 employees.
Less than 25% co-owned by another company.
Received less than 200k EUR (~£170k) in State Aid over the last 3 years.
Join Us and Contact
The Advanced Services Group is a centre of excellence at Aston Business School, Aston University. We provide education, training, research and a global network of like-minded professionals around advanced services and servitization.