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Business Transformation

Through Services

Increase revenues & margins    |    Outperform your competitors

Capitalise on your expertise

About the Programme



Register for  Workshops

About the Programme

Interested in a services-led competitive strategy?

This programme is designed to deliver sustainable growth to your business and enable you to capture significant untapped value from your customers​. You will gain a thorough understanding of the strategic steps required for servitization, which is about achieving business transformation by focusing on your value propositions. The programme equips you with the tools, resources and knowledge to develop your advanced services offering. You will also be a part of a supportive peer network of like-minded SMEs.

Our practical and hands-on methods are grounded in the latest academic research and real industry insight. The programme is fully funded for eligible SMEs, and has already worked successfully with over 300 SMEs in the West Midlands, helping them with their business improvements, growth and transformation.

More than £30m Gross Value Add (GVA)

More than 300 SMEs supported

More than 150 new

jobs created

So, what does the programme offer?

Group Workshops

Up to five online group workshops covering a range of topics from revenue capture to customer value proposition to roadmapping.

1-2-1 Online Sessions

Additional option for individual support with a team of industry

and academic experts with decades of experience.

...and much more!

Join our professional community of like-minded individuals at three roundtables a year plus an annual conference.


Eligibility Criteria

We run two programmes specifically for SMEs. Subject to eligibility, the programme can be fully-subsidised for SMEs that check the following criteria:

Based in the Greater Birmingham and Solihull or the Black Country Local Enterprise Partnership regions.

Have a turnover of less than £42m or a balance sheet of less than £38m.

Are less than 25% co-owned by another company.

Are a manufacturing SME or a business innovating through technology with fewer than 250 employees.

Have not received more than £170k in State Aid over the last three years.


Register for Workshops

Greater Birmingham & Solihull

Black Country


From our SMEs...

"Pioneering a new, services-led business model for an antiquated global industry would have been beyond us without access to this programme."

— Koolmill Systems Ltd

Read the success stories of SMEs who have gone through our programme and seen the benefits first hand...