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Advanced Services Programmes for SMEs

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Do you want to grow your revenues, improve your margins, and become more competitive? Then the Advanced Services Growth Programme for SMEs is for you

This programme is designed to deliver sustainable growth to your business and enable you to capture significant untapped value from your customers​. It will provide you with a thorough understanding of the strategic steps for servitization, the tools and knowledge to develop an advanced services offering and a supportive network of like-minded SMEs.

Since 2012 Aston Business School has supported over 200 companies to servitize through in-depth, longitudinal engagement, business model innovation, organisational transformation and new technology adoption. The results have been impressive and based on financial data provided by the firms, shifting to a servitization model led to growth totalling £30 million across the 200 firms.

Throughout the programme, you will


  • gain a better understanding of advanced services, from the perspective of an SME

  • learn to apply business-critical tools and techniques that enable better management decisions

  • have access to the latest research on advanced services

  • be part of a network of like-minded business people who can provide support and guidance


We run two programmes specifically for SMEs. Subject to eligibility, the programme can be fully-subsidised for SMEs based in the Black Country and Birmingham and Solihull LEP regions.

Eligibility is based on your geographic location. To find out more, choose your region below.

You are not based in the Black Country or the Greater Birmingham and Solihull area but are interested in finding out more? Contact us