Keynote Speakers

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Marc has over 25 years’ experience in the transport industry, having worked in various roles covering Operations and Maintenance, before moving into Sales. After working for 16 years in GE’s transportation businesses, Marc joined Goodyear in 2009. He is now the Managing Director of Goodyear’s European Commercial Replacement Sales organisation.

Marc looks after Goodyear’s UK service business Truckforce, which covers Goodyear fleets on an exclusive basis. With a focus on managing the life cycle of a tire, Goodyear have fully adopted and Advanced Services mind-set which is evident in the new business model Proactive Solutions, a full mobility solutions package.


Managing Director, Truck Replacement Sales, Europe at Goodyear

Mike Hulme started his career at British Nuclear Fuels Sellafield, where he subsequently held various engineering and operational roles. He joined Alstom in October 2001 as Validation Manager and has held several senior positions in the company, including Engineering and Tender Director and Vice President. 


Since taking the reigns as Managing Director (Trains and Modernisation) in 2015, Mike has been responsible for the strategic approach of key transport solutions including rolling stock supply and associated maintenance services. He has played a pivotal role in the introduction of advanced services contracts to Alstom, such as the availability-based contract with Virgin on the West Coast Mainline. 


Managing Director - Trains and Modernisation at Alstom

Tim Baines is the Professor of Operations Strategy at the Aston Business School, Birmingham, and leads the Advanced Services Group (ASG). ASG is the world’s largest research centre focusing on Servitization and provides insights, decision frameworks and models enabling senior executives to understand, evaluate and adopt servitization. The knowledge base of ASG has been established over a twenty year journey of international studies, research council programmes and extensive work with businesses large and small.   

Tim has spent his whole career working for and with manufacturing businesses. His career began with a technician apprenticeship, and after graduating with an MSc and PhD from Cranfield University, he studied as a post-doc at the Massachusetts Institute of Technology and Auburn University in the USA. He has published over 250 articles including 70 refereed journal papers, and a further 15 books and chapters. He is a Chartered Engineer, a Fellow of both the Institution of Mechanical Engineers and the Institution of Engineers and Technologists, and has held a number of senior positions with universities.

Tim is hands-on with both global and local manufacturing companies, helping them to transform their businesses, and facilitating the understanding of servitization in practice. He has worked with a wide range of businesses including Rolls-Royce, Airbus, Ford Motor Company, Alstom, Goodyear and Boeing. Everything he does is focused on understanding and promoting servitization in research and practice.


Professor of Operations Strategy and Executive Director at The Advanced Services Group, Aston Business School

David runs the UK’s largest Aftersales business for a Heating OEM and heads up their innovation programme. He has 15 years’ experience working in the manufacturing sector with various roles including R&D, operations, project management and commercial.


He is now responsible for the spare parts and services business units at Baxi Heating UK as Commercial Director, and the UK innovation programme as Head of Innovation.


David championed the development of Baxi’s innovation programme off the back of an MBA focused on strategy and innovation, his doctorate research focus is now on business model innovation, specifically Servitization and the transformation to Advanced Services. 


Commercial Director / UK Head of Innovation at Baxi Heating UK

Antony Bourne is the Senior Vice President for the Industry Business Unit at IFS.  

He leads a team of global industry experts, covering IFS focused industries, and supports sales, marketing and partner enablement.  

An advocate for the need for flexibility and proactivity within the industry, he’s well respected for presenting his innovative ideas at conferences, and has penned authority pieces include insight into next steps for intelligent tech and its impact on the future of manufacturing. 


President IFS Industries at IFS

Kevin is CEO and co-founder of BlueprintAMS. His company specializes in helping organizations transition from traditional 'build and sell' to 'servitization' pricing models.

He advocates a pragmatic and practical three step approach that reduces risk and enables businesses to move fast - essential if a company is to beat its competition and maximize its potential.  His personal passion is helping businesses become easier to buy from.


CEO and Founder of Blueprint AMS

Chris Dodd is a health and social care technology strategist with extensive experience in proposition development, change management, the design and delivery of at-scale technology enabled care programmes. For the past 5 years he has worked for Legrand, a global specialist in electrical and digital building infrastructures, he holds the position of Managing Director in the UK for the Assisted Living and Healthcare business unit. Prior to that he held senior positions in the NHS and with healthcare technology providers.

Chris is a keen advocate of advanced services and leads on the development of service propositions for Legrand UK. He is also Chairman of the British Standards Institute and the Cenelec (EU Electro-technical standardisation organisation) technical committee’s for Social Alarms. 


Managing Director - Assisted Living & Healthcare at Legrand UK & Ireland

Lee is heading up DLL’s expansion into Pay-Per-Use Solutions in Europe and Australasia.


Previous to this, Lee has over 20 years’ experience as legal counsel to Banks and Finance companies around the world, having been based in London, Shanghai, and his hometown of Auckland, New Zealand.


Lee is at the forefront of considering and solving for the evolutionary shift in asset finance towards usage based and advanced service solutions.


Head of Pay-Per-Use Solutions, Europe and Australasia at DLL

Will started his career as an R&D engineer within the domestic appliances sector but soon made the transition across to a commercial role through a GE leadership programme. He has spent over 20 years in sales and sales leadership roles.

As Director of Channels and a member of the Domino Executive management team, he is responsible for Domino’s sales and service channels including the specialist central development functions of global service, sales enablement, Customer Experience and marketing. 

Domino has been a member of the Advanced Services Partnership since May 2018, which is proving to be valuable support, as Domino seeks to create new services for customers and build this as a competitive advantage.


Director of Channels at Domino Printing Sciences 

Andrew Harrison is a professional aerospace engineer with more than three decades experience in both technical and managerial roles spanning the entire product life cycle of a jet engine from capability generation through to in-service support. 

Over the last 15 years, Andrew has led the creation and implementation of Rolls-Royce’s differentiating capability in the area of Design for Service, which targets increasing product reliability while reducing the cost of ownership. 

Andrew continues to lead the global Rolls-Royce Engineering for Service research agenda in the area of life cycle engineering. He is actively engaged with the leading UK academic institutions and is a founding and leading member of the UK National council for Through Life Engineering Services which provides strategy and direction for UK Industry, academia and Government in this area. 

Andrew is an Honorary Professor at Aston University Business School, a visiting fellow to Cranfield University, a fellow of the Royal Aeronautical Society and a chartered engineer.


Engineering Associate Fellow for Life Cycle Engineering at Rolls-Royce

Servitly is the provider of a Cloud-based, comprehensive software for managing connected products, delivering smart services, assisting the delivery of advanced services, monetizing IoT data, generate new revenues and transform products into services (product-as-a-service).

With 20 years of experience in software engineering and digital transformation, Stefano is keen and focused on the union of 3 domains: enterprise SaaS, IoT and servitization.

He spends much of his time and energy discussing with leading manufacturing companies how software can maximize the value of their servitization initiatives.


CEO and Founder of Servitly

From strategy to delivery, from military operations to whole-life cost policy and from the perspective of user, customer, bid manager, business leader and executive, Chris has experienced Customer Services from many angles in a career already spanning more than 30 years.


Currently VP Services for Land & Air Systems, a Thales global business unit, Chris leads the Customer Services activity that supports customers in over 150 countries with Customer Service teams on 5 continents. His primary mission is to help customers fully exploit the Thales products and services they operate but it is also to shape the way new products and services are developed in line with customer needs, emerging technologies and business innovation. Chris served in the Royal Air Force as a senior officer responsible for logistics and support, before joining Thales in 2001.


VP Services at Thales Land and Air Systems

Masterclass Panellists

As Founder and Managing Director of Koolmill, Alec has developed an innovative cereal processing technology. Koolmill is the Industrial Lead in a 2-year, £2million Newton China Agriculture Challenge project to develop the world’s first Industry 4.0 auto-tuning, digital rice mill.

Alec sits on the IMechE Food & Drink Engineering Committee, is a Visiting Industrial Fellow and Guest Lecturer at Aston Business School, as well as designated as a Foreign Expert by the Chinese Government. 


Founder and Managing Director at Koolmill Systems

Tim Figures is an expert in EU economics, regulation and trade who has worked for the last 15 years at the interface of business, government and international institutions, both in London and Brussels.

Tim’s had a long career in Government, including postings to the European Commission and a range of Government departments.  From 2013-2017 he led the EU Trade and Industry team at the UK Permanent Representation to the European Union in Brussels.  From 2017-2019 he was Ministerial Policy Adviser on EU affairs to the Rt Hon Greg Clark MP, former Secretary of State for Business, Energy and Industrial Strategy.

Tim left Government in 2019 and joined Make UK, the Manufacturers’ Organisation.  As well as leading on Brexit issues, Tim focusses on technology and innovation, helping Make UK’s members, and the wider manufacturing sector, take advantage of the opportunities arising from the 4th Industrial Revolution.


Director, Technology, Sustainability and Innovation at Make UK

Paul is founder and Managing Director of UV Light Technology Limited who manufacture ultra-violet light equipment for industrial, healthcare and food applications. 

At UV Light Technology, he created a new business model, wrapping services around UV products..With a strategy to optimise customer processes whilst minimising their risks, UV Light Technology provides services, from equipment selection through to supporting regulatory compliance and gaining operator confidence.

 Paul is also the  chairman of the Advanced Services SME Transformation Roundtable.


Founder and Managing Director at
UV Light Technology

Currently employed as Operations Director for Workspace Technology Limited, a Data Centre Design, Build & Maintenance Company, Dawn leads the Marketing and Maintenance Support Services teams as well being responsible for driving the strategic delivery of the overall business’ operations..


As an SME in its transformation stage, Dawn has embraced the challenge to implement cultural change throughout the workforce whilst developing an operational infrastructure that promotes growth, innovation and stability. 
Dawn has been a member of the Advanced Servitization Programme since September 2017 and is also proactively involved in developing the servitization concept to enable SMEs to embark upon their journey using practical and theoretical models.


Operations Director for Workspace Technology

Lee is the CEO of  IT services companyTactile Techonoly. He started his career as a Flight Simulation Engineer in the Royal Air Force. He then moved into mainstream technology for vendors such as IBM and Sun Microsystems before starting his own business in 2004.


‘Throughout my time in technology two key things have driven me, Innovation and Disruption. I have always worked with highly innovative technologies and ones with the ability to disrupt, providing a major and positive impact on the organisations adopting them.'


Chief Executive Officer at Tactile Technology

Danny was Head of Business Development at Nicklin Transit Packaging, the UK’s leading independent provider of bespoke transit packaging products and services. At Nicklin, Danny was responsible for the development and implementation of the company’s Servitization strategy. During this time, the award-winning manufacturer developed a product design, FEA simulation and product optimisation offering which was unique to the sector alongside remote asset monitoring capabilities.  

Following 25-year plus career working in SMEs operating in the services and manufacturing sectors, Danny joined The Advanced Services Group in January 2020 as Programme Manager for The SME Partnership in The Black Country.


Programme Manager at The Advanced Services Group

Ian has extensive experience working across the new media, marketing and technology industries with notable positions at the University of Warwick and the BBC.


Ian currently heads up the Service department at Vanti, having commercial responsibility for their managed services and is currently expanding their portfolio of servitised products. 


Smart Buildings Consultant at Vanti

Paul Tandy has been at Decade Monitoring Solutions for ten years. He started as a service engineer working around the world installing new equipment and troubleshooting issues.


Five years ago he became the Operations Manager at Decade taking on day to day running of the company and also moved into Technical sale whilst remaining involved with the engineering side of the business.


Just over two years ago Paul was part of a management buyout team who purchased Decade and became Operations Director.


Operations Director at Decade Monitoring Solutions

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