Call for Paper (edited book)
FACILITATING SERVITIZATION PRACTICES AND TOOLS FOR MANAGING SERVICE TRANSITION
Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, and Ali Ziaee Bigdeli
This edited book and articles intends to describe servitization through the practice lens to demonstrate practices, tools, routines and frameworks that help the practitioners to analyze and facilitate servitization at the micro level. This book also intends to contribute to our understanding by facilitating the ‘practice turn’ in servitization. While covering a large collection of frameworks and tools, this book intends to provide support for servitization and to understand servitization-as-practice. Tools and frameworks are not restricted to any specific theory. Instead, frameworks and tools are invited from different theoretical approaches, such as servitization, product-service systems, service science, services-dominant logic and co-creation, resource-based view, industrial organization, strategy-as-practice, micro-foundations, institutional theory, just to name a few potential theoretical approaches where to draw ideas and frameworks.
For authors guideline, and timeline please click here.