5 | 6 | 7 MAY 2020
Experience Servitization Live

A new Servitization event for business, the World Servitization Convention brings together the global community of leading servitization researchers and business executives to advance their servitization strategies, experience demonstrations of the technologies enabling advanced services and transform the future of manufacturing.

The World Servitization Convention will be a fully virtual event with a programme spanning three days from 14-16 September 2020. All existing registrations remain.

This three day convention in Birmingham, UK will give you access to the latest, leading knowledge, research and insights on servitization from academic, business and industry experts, as well as practitioners and vendors from a range of industry sectors.

Quite simply: all you need to know about servitization in one place.


The latest servitization insights from senior executives in manufacturing and internationally recognised researchers.

Leading industry and academic experts

Cogs in the Machine

Demonstrations featuring servitization examples from within business and technology enablers from selected vendors and sponsors.

Servitization Live 
in Business

Developmental workshops to introduce industrialists to a range of tools and techniques to support their servitization journey.

Servitization skills

and knowledge

Welcome from the Chair

The World Servitization Convention is a new conference we are hosting to draw together global business leaders who are setting out to engage and accelerate the adoption of servitization within their organisations. 

The World Servitization Convention will combine an exhibition – or as I like to think of it ‘Servitization Live’ – with demonstrations from businesses at the forefront of servitization, with a conference programme featuring presentations and workshops from international leaders in the field.​

Our goal is to create a central, leading platform, where industrialists can engage with their peers to advance their understanding about servitization and advanced services. We will bring servitization alive with exhibits and demonstrations of advanced services and the technologies that enable them.

We will show what servitization looks like in practice, as well as the technologies and practices that enable success.

Professor Tim Baines

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