The Advanced Services Group are specialists in servitization research and practice.
The Advanced Services Group are specialists in servitization research and practice. Our work is grounded in the latest academic research, real industry insight, business know-how and experience.
We help manufacturing companies and technology innovators on their servitization journey to develop services-led strategies and ultimately transform their business model to compete through advanced services. We have worked with over 300 businesses, multinational companies and SMEs to develop their growth strategies through services.
There are three pathways for you to choose from: as a member of one of our partnership groups; through our advisory services that are tailored to your organisation or in a DIY approach through our resources and training offers.
The Advanced Services Group is led by Professor Tim Baines, the world’s leading scholar on servitization.
Tim is the author of over 200 publications on manufacturing strategy, including Made to Serve, the leading textbook on transforming a technology based business to compete through services.