The Advanced Services Partnership is a curated industry consortium for multinational manufacturers committed to mastering servitization and implementing advanced services. This exclusive network brings together senior leaders from non-competing firms, world-renowned researchers and industry experts – all focused on driving service-led growth.
As a member, you gain access to tailored mentorship, cutting-edge research, proven frameworks and peer-to-peer collaboration. Together, we help you de-risk transformation, accelerate implementation and build profitable service businesses that deliver measurable customer outcomes and sustainable competitive advantage.
Move faster and smarter through the servitization journey by learning from peers and experts who’ve done it before.
Avoid costly mistakes and gain validated tools to implement Product-as-a-Service and other advanced service models effectively.
Build internal alignment and access proven frameworks to strengthen business cases, roadmaps and team development.
Partners report transformative results, turning cost centres into profit centres and launching scalable new service offerings within two years.
Shape the servitization research agenda by feeding in your own challenges and emerging priorities.
The Advanced Services Group provided both the intellectual framework and the practical guidance needed to make this transformation tangible. Their structured approach helped us to challenge long-held assumptions about traditional business models and refocus on customer outcomes, and explore new value propositions aligned to the emerging electrification markets in aerospace.
One of the most impactful collaborations was the development of a bespoke training course on servitization and advanced services. Working alongside ASG, we created a program that not only explained the theory but grounded it in the specific context of Rolls-Royce Electrical. The course combined strategic thinking with hands-on application, helping our teams from engineering through to commercial and operations to internalize what it means to deliver outcomes rather than just products. The feedback from participants was outstanding.
The collaboration with the Advanced Services Group was a cornerstone in developing a more customer-focused, value-driven mindset within Rolls-Royce Electrical.
The Advance Services Group provided invaluable support in helping our SME identify and explore tailored service solutions that not only expanded our existing offerings but aligned with our growth goals. Their expert guidance and hands-on approach made it easy to navigate options and “ways of thinking” we hadn’t considered, unlocking new opportunities for efficiency and expansion. We felt truly empowered to make informed decisions with their team by our side.
“The Advanced Services Group is very knowledgeable about Servitization and lifecycle management. It has been helping our company a lot in understanding how to grow on this crucial topic.”
The Servitization Bootcamp was an enriched experience both at practical and academic level. Sharing ideas and concepts with other colleagues from different types of industry, was one of the most interesting points during the open discussions. The level of knowledge and experience demonstrated by ASG was impressive.
“The Advanced Services Group is the go-to organisation if you are in search of a professional and skilled partner. The representatives we worked with translated our thoughts and vision into an exec-level masterclass that ticked all the boxes.”
Collaborating with ASG has truly refined our strategic vision, enabling us to maximize our technology and expertise to provide unparalleled value to our customers. This partnership has unified our commercial, service and operations teams around a clear, customer-centric strategy that drives profitable growth and innovation.
“Thanks to the great help of Prof. Tim Baines and members of the ASG team, we have managed to effectively involve our European organisation in the development of an integrated value proposition strategy of “services and products”. Advanced services are perceived not only as a great door opener in strategic accounts, but also as the key element in establishing long-term relationships and generating revenue streams.”
Working with ASG was a game-changer in helping me understand how to build an outcomes-focused, services-based business. Their mentorship shifted my mindset toward always putting the customer’s success at the centre of everything. A special thank you to Iain McKechnie, whose insights and guidance completely transformed my approach to business. The way he broke things down using the mini guides and road maps accelerated the learning journey. The interactions have stuck with me ever since.
Attending the Servitization Bootcamp was an invaluable experience that deepened my understanding of the servitization journey. The structured frameworks provided by the Advanced Services Group (ASG) offered a clear and practical approach to navigating each stage of this transformation. The sessions were insightful, engaging, and highly relevant, equipping me with the knowledge and tools to drive servitization within my organization. I highly recommend this bootcamp to anyone looking to transition from product-based offerings to advanced service solutions.
Without doubt, the greatest value the ASG provided to my organisation and to me personally, was the ‘real world’ expertise they combined with a methodical academic approach to the Advanced Services journey. This enabled practical and detailed discussions around the challenges the business experienced in implementation, and when combined with effective and practical tools developed by ASG, allowed all stakeholders to understand the journey and move forward.
The depth of experience that the ASG are able to draw upon proved to be invaluable in helping us to overcome the inevitable challenges that arose when implementing a new business model. Ensuring a high level of trust in the process and the team was a critical factor for us in achieving our outcomes.
Let the Advanced Services Group help you and your business navigate your servitization and advanced services journey.
