WE SUPPORT GLOBAL CLIENTS TO
GROW AND SUCCEED

THROUGH THE DEVELOPMENT OF
OUTCOME-BASED SERVICES AND
BUSINESS MODEL INNOVATION

The Advanced Services Group

We accelerate the adoption of Servitization and Advanced Services within businesses. Talk to us now to establish a new business model to increase customer loyalty, improve product innovation and succeed through services.

Three ways in which The Advanced Services Group can help your business grow

PARTNERING

Implement Servitization and develop your service offerings in partnership with us in one of our three partnership settings. Find out which is the best fit for your business.

ADVISORY

Take advantage of leading research and our expert business advisors. We will develop a close, ongoing relationship with your business and colleagues, tailored to your organisation's needs.

TRAINING

Accelerate business growth through service innovation with our training programme and learn from leading Servitization and Advanced Services experts.

Advanced Services Group – what our customers say

IMPACTFUL AND INVALUABLE

“Being part of the Advanced Services Partnership is priceless for us…it has had a very positive impact on our journey of servitization. ASG has helped us to reduce the risks and the pitfalls. It has allowed us to put together a solid value proposition that we are able to put to our customers, internally and externally. That is impactful, that is invaluable.”

Kayvan Zadeh, Tetra Pak

COST CENTRE TO PROFIT

“We went from being a cost centre only to a very profitable division of the company. We achieved that within two years, because we were able to extract a lot mistakes and learnings from the best through the Advanced Services Partnership”

Aage Snorgaard, Nederman AB

PARTNERSHIP SUCCESS

"Being a member of the Advanced Services Partnership and the continued support of the people at ASG is instrumental to designing our long term strategy in Advanced Services and to progress in growing our business through services."

Maurizio Poli, Omron Industrial Automation

A VISION FOR SERVICES

"The ASG is the go-to organisation if you are in search for a professional and skilled partner. The representatives we worked with translated our thoughts and vision into an exec-level masterclass that ticked all the boxes."

Maaike de Rover, Huisman Equipment

Explained - Servitization and Advanced Services

Servitization is a transformation process through which a manufacturing company changes its business model to compete through a bundle of products and services, rather than products alone

Advanced Services are outcome-based offerings that help manufacturers’ customers be more successful. These services focus on delivering outcomes from the product usage rather than selling product ownership, creating maximum value for the customers and the manufacturers.

What are Advanced Services?

Blog posts

Inaugural Servitization Awards Honour Industry Leaders at Services Week Gala

Author: infosol

The Advanced Services Group proudly announced the recipients of the first-ever Servitization Awards at the Services Week Gala Dinner. These prestigious awards celebrate outstanding achievements in service-led business transformation, honouring leaders who are driving the adoption and impact of servitization across industries. This year's Servitization Champion is Almudena Marcos of OMRON, recognised for her exceptional leadership in integrating advanced services globally. Tetra Pak was named Servitization Innovation Leader of the Year for their dedication to building value through service innovation and sustainable practices.

Advanced Services Group Online Store

The one-stop-shop for all your Servitization needs. Choose from books, hard-copy or digital mini-guides on a variety of servitization topics or book one-to-one walkthroughs of our mini-guides with our experts. Some favourites and bestsellers are shown below:

Servitization Bootcamp

Servitization Playbook – Italian

Made to Serve

Servitization Playbook

Servitization Force Field Analysis

Servitization Applied: an insight into small and medium-sized businesses

Value Networks for Servitization

Servitization Visioning

Servitization Contracts

Performance Advisory Services

Why Advanced Services Group?

We have one mission: to accelerate the adoption of advanced services within business and enable your business to succeed through services.

We help manufacturing companies and technology innovators on their servitization journey to develop services-led strategies and ultimately transform their business model to compete through advanced services. We have worked with over 450 businesses, multinational companies and SMEs to develop their growth strategies through services.

We have developed three pathways for you to do this: as a member of one of our partnership groups; through our advisory services that are tailored to your organisation or in a DIY approach through our resources and training offers.

Our work is grounded in the latest academic research, real industry insight, business know-how and experience.

Partners and clients

Get in touch with The Advanced Services Group

Servitization is a path for success and growth of your triple bottom line, but it is not easy or risk-free.

We can help you navigate the journey efficiently, minimise pitfalls and reach a positive outcome - a sustainable competitive advantage. To lead the future of manufacturing, get in touch with us.

Or call us on 0800 0472 297

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