ASG Autumn Roundtable
22-23 September 2026
Topic: Using Business Experiments to Deepen Engagement, Boost Adoption and Test Monetisation
Hosted by Genie in Italy, the ASG Autumn Roundtable brought together executives from across the Advanced Services Partnership for two days of shared learning, open discussion and practical industry insight. The event created an opportunity for participants to exchange experiences, challenge established thinking and learn from one another, while seeing first-hand the technologies behind the host’s service propositions.
Key themes explored included:
- How market segmentation can help manufacturers understand different customer needs and develop more focused service propositions.
- How structured business experiments can help organisations understand what customers value in new advanced services.
- The importance of data sovereignty and its implications for service-led business models.
Over the two days, partners and guests connected research insights with operational experience through focused discussions, partner updates and engaging product and technology demonstrations. Visiting Genie’s manufacturing operation also enabled participants to experience the technologies on which its service propositions are built and consider how these ideas could be applied within their own organisations.
Open partner updates and discussions allowed participants to share progress and challenges, compare approaches and explore practical solutions in a trusted learning environment.
The Autumn Roundtable reinforced a powerful message:
Partner learning delivers the greatest value when organisations are as open about their challenges as their successes, drawing on research, experimentation and practical experience to create advanced services that genuinely meet customer needs.
