From pilot to scalable As-A-Service Business – in one day
As-as-Service drives growth. The real question is: what should you do next? This Bootcamp is designed for that moment. It gives manufacturing leaders a chance to step back and look at the full picture. Where you are today. What the next steps could be. And what it really takes to grow services around a product business. The Bootcamp is a one-day working session for senior leaders responsible for services in product-based companies. It brings together peers navigating similar stages of the as-a-service journey, creating space to exchange perspectives and experiences. |
This Bootcamp explores how services offer your organisation a different way to compete, moving beyond price pressure, extended warranties and incremental product improvements. Together we explore where customers truly value services and how to design service offers that customers are willing to pay for. From there the discussion moves to the practical questions:
The session connects strategy with execution so participants can see what it takes to move from a service idea to a scalable recurring revenue business for product manufacturers. The day connects the dots and stress-tests current thinking and highlights the capability shifts required for progress. You leave with greater clarity, sharper priorities and defined next steps. |
You will gain a structured view of the servitization journey, insight into common stall points and a clearer understanding of what it takes to move from early pilots to scalable, profitable service models. Most importantly, you will define practical next steps for your organisation. |
The outcome is sharper judgement, shared language and focused action, with a clear understanding of how to progress from service concept and pilot to a scalable service business. |
If you carry accountability for driving your organisation’s service journey – whether shaping the strategy, building the business case or scaling service revenue – this session is built for you. |
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If you want greater clarity and confidence in your next move, register your interest now for Bochum this May. |
Meet The Team
Our expert team is made up of researchers, practitioners and business transformation pioneers.
Sasha is Senior Industrial Fellow at Aston Business School and the Advanced Services Group. He brings more than 22 years of senior leadership experience with Tetra Pak, where he played a pivotal role in shaping service-led growth, innovation and transformation on a global scale.
Throughout his career, Sasha has been instrumental in developing outcome-based service solutions that redefined how value is delivered to customers. His leadership supported Tetra Pak’s strategic development, helping to embed advanced services at the heart of its business model and enabling sustainable, profitable growth.
Sasha’s expertise lies in turning strategy into practice, guiding organisations through complex change and demonstrating how servitization can deliver competitive advantage. He continues to champion service innovation as a powerful driver of industrial transformation.
Sandra is a Senior Industrial Fellow with the Advanced Services Group and a business consultant based in Germany. She has extensive experience in and passion for accelerating company transformation through business model innovation and technology adoption. As Programme Manager for the Advanced Services Growth programme, she supported 80 UK-based SMEs to boost GVA by £19.2M and create 70 new jobs.
Sandra supports ASG’s advisory services across Europe, delivering organisational development workshops, executive education and commissioned projects. As an Enterprise Educator and Business Mentor, she has advised more than 500 senior executives and founders, applying expertise in business ideation, lean start-up, customer value proposition design and business model innovation.
She is also an International Telecommunication Union Digital Innovation Expert, working with governments worldwide to strengthen ICT-centric innovation ecosystems. Sandra holds an MBA with distinction from Aston University.
Ian is a Visiting Industrial Fellow at the Advanced Services Group, bringing more than 20 years of senior management experience in growing service businesses within the food manufacturing industry. Over the last 15 years, he has focused on service innovation, driving the shift from product support to advanced, outcome-based solutions through servitization.
Since 2008, Ian has held a series of global leadership roles with Tetra Pak, including Director Expert Services and Director of Service Solutions. In these positions, he designed advanced service strategies, built global organisational capabilities and deployed solutions that created measurable value for customers around the world.
Ian is motivated by the opportunity to help manufacturers unlock new ways of competing, showing how advanced services can deliver stronger, more sustainable business performance.
Dimitris is a Senior Energy Efficiency Business Developer Specialist at the Swiss organisation Basel Agency for Sustainable Energy (BASE). With more than 13 years of professional experience in the field of energy, entrepreneurship and sustainable technologies, Dimitris has experience in business model innovation, valuation principles and project execution.
Within BASE, Dimitris plays a key role in accelerating the deployment of Servitization worldwide, including the Cooling as a Service (CaaS) model.
Dimitris is part of the founding team of the Servitization for Energy Transition (SET) Alliance – aiming to further engage both private and public markets to adopt the model and accelerate the path to a more climate resilient and circular future. He holds an MEng Mechanical Engineering from Imperial College and and MSc of Management, Technology and Economics from ETH Zürich.
Denise is a qualified sustainability practitioner with over 30 years of experience working with businesses in the manufacturing and construction sectors. Her work at Wylde Connections helps diverse industries create and apply sustainability strategies, ensuring businesses can meet sustainability challenges while staying commercially viable.
Her aim is to bridge the gap between academic research and industrial practice, fostering innovation in sustainability and environmental stewardship.