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Leading thinking and publications on servitization and advanced services

The Advanced Services Group is the world's only centre of excellence dedicated exclusively to producing research on servitization and advanced services.

Its world-renowned team of researchers has published over 200 papers on strategy for manufacturers and technology businesses, and published the number one text book on servitization, Made to Serve.

Made to Serve

This book is a practical guide to servitization

Case Studies

Alphadrive case study.png

Alphadrive Engineering Services has employed a servitized business model to provide the recycling sector with a range of usage-based services.