Blog

The ‘pains’ and ‘gains’ of understanding customers

The importance of people in servitization

Solutions not products: A look back at the Advanced Services Global Forum

How “Back to the Future” Can Help Servitization

Servitization: A Canal Cruise of Birmingham

The challenges of servitization

The importance of value in services business models

When BINGO meets servitization

Made to Serve: Manufacturing business models for services