A guide to the concept, modelling and analysis
This mini-guide is designed for executives and managers seeking to apply servitization and review and inform decisions about their firm’s relationships with distributors, technology vendors and competitors. It introduces the concept of value networks and shows how a model can be created to represent key stakeholders and their collaboration in the design, installation, delivery and decommissioning of an advanced service.
It then explains how such a model can be analysed to reveal the opportunities and threats within a value network. Insights from such analysis can inform the strategic decisions of a company. Synthesising leading research on value networks to develop a practical tool for business, the mini-guide illustrates how this tool can be applied in practice.
Please note that the digital version of the mini-guide is restricted for printing.
