Services present a compelling opportunity for manufacturers to improve growth and sustainability, but bringing about the organisational changes necessary to realise this is fraught with difficulties. The task of winning over the hearts and minds of stakeholders from across the business is especially challenging.
Here, a clear expression of a vision for the future can be immensely powerful, providing a platform for effective communication and debate, and helping to promote alignment in management decisions. Understanding the concepts of vision and mission, and how to create and represent a vision for a manufacturer engaging with servitization, is the topic of this mini-guide.
Please note that the digital version of the mini-guide is restricted for printing.