The Advanced Services Group and Black Winch today announced their collaboration built on that shared reality.
Globally, manufacturers face the same challenge. Products alone no longer secure advantage. Customers increasingly expect outcomes, and recurring revenue models matter. Yet many servitization initiatives lose momentum after the strategy phase – not because the ambition is wrong, but because execution at scale is complex and unforgiving.
“Too many organisations stall between intent and impact,” said Paula Cresswell, Managing Director at the Advanced Services Group. “We bring strategic clarity, define the roadmap and design service models that work in real operating conditions. Collaborating with Black Winch ensures that roadmap is delivered.”
By moving beyond competition, Black Winch and ASG combine complementary strengths.
ASG defines the strategy and vision, using diagnostics, capability mapping and a clear roadmap for advanced service business models, grounded in customer value and industrial reality.
Black Winch concentrates on practical, hands-on execution – delivery, trade-offs and the hard decisions required to make services work in practice.
“This is bigger than any one firm,” said Yann Toutant, CEO and Co-Founder of Black Winch. “We’ve compared notes openly with peers, including companies we compete with. The diagnosis is the same everywhere. The debate is over. What manufacturers need now is alignment and execution, not fragmented approaches.”
Together, the two firms support manufacturers from initial diagnosis through to services operating successfully in the field. For manufacturers, this reduces delivery risk and accelerates the path from business case to sustainable recurring revenue.
The collaboration reflects a more mature servitization market, one in which rivalry gives way to responsibility, roles are clearer and the emphasis shifts decisively from debate to delivery.
Manufacturers do not need more discussion. They need results.
Advanced Services Group (ASG)
The Advanced Services Group is the global authority on servitization and advanced services. For over two decades, we have helped industrial organisations shape and execute service-led strategies that move them beyond product sales towards outcome-based value. Combining world-leading research with deep industrial experience, ASG enables leaders to turn servitization ambition into sustained business impact.
More at: https://www.advancedservicesgroup.co.uk/
Black Winch
Black Winch is the world’s exclusive authority in As-A-Service solutions. We scale recurring revenue models for modern organisations. We combine strategic advisory, hands-on execution and a CPQ platform to boost your XaaS solutions.
More at: https://www.blackwinch.eu/
Get in touch
Want to see how this partnership can help you?
Get in touch: http://www.advancedservicesgroup.co.uk
ASG Media Relations
Kristina Anders
k.anders@advancedservicesgroup.co.uk
www.advancedservicesgroup.co.uk
Black Winch Media Relations
Marie-Neige Roux
marie-neige.roux@blackwinch.eu
www.blackwinch.eu