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Servitization Strategy

Delivering Customer-Centric Outcomes Through Business Model Innovation

The definitive guide to Servitization and Advanced Services

• Real world case studies to highlight the impact and importance of these services
• Explains the foundational concepts of servitization and advanced services
• Provides a framework for how to deliver servitization in practice

Who will benefit from this book?

This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

Synopsis

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world.

Ready to unlock the power of Servitization Strategy?

If you are interested in seamlessly adopting and implementing Servitization Strategy, we are excited to offer a training course based on this book and the Servitization Playbook! Get in touch today to discuss how we can help you achieve your goals.

Companion Servitization Playbook

This is a guidebook for professionals in an industrial firm who want to design and execute a servitization programme successfully.

The playbook will give you concise directions on what to do: the agenda to develop and implement your servitization strategy, setting out a programme of key tasks, when to do these, what to achieve with these tasks, along with tips and useful tools.

“Servitization Strategy is a “must have” book, a phenomenal tool to guide industrial companies in the development path of services business model and advanced services and in its successful implementation.

Thanks to the great help of Prof. Tim Baines and members of the ASG team, we have managed to effectively involve our European organization in the development of an integrated value proposition strategy of “services and products”, where advanced services are perceived not only as a great door opener in strategic accounts, but also as the key element in establishing long-term relationships and generating revenue streams.”

Maurizio Poli, General Manager Strategy Implementation at Omron

“Finally, a publication containing all the good practices for a company to embark on the journey of Servitization.

The passionate work Tim and the ASG team have been performing deserved to be compiled in a book that can help transforming the way we do business.”

Alejandro Chan, Vice President of Global Servicesat Tetra Pak

“Tim Baines and Ali Bigdeli have been studying servitization in the real world for decades. In this book, they translate their observations into insights and models that are very useful for practitioners trying to move from product-led to services-led businesses.

I can speak from experience to say that we would not have been as successful in building our services businesses at Goodyear without their insight.”

Jim Euchner, Former Vice President for Global Innovation at The Goodyear Tire & Rubber Company

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Let the Advanced Services Group help you and your business navigate your servitization and advanced services journey.