Advanced Service Business Models

Advanced Service Business Models


This mini-guide explains what is meant by the term ‘advanced services’. It applies a business model framework to explain the differing customer value propositions, revenue models, delivery system characteristics and the basis for competitive advantage associated with these services.

The mini-guide will be of most interest to readers who want to understand the more fundamental principles of advanced services and why they deliver business benefits.

Please note that the digital version of the mini-guide is restricted for printing.

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