- SERVITIZATION STRATEGY: Delivering Customer-Centric Outcomes through Business Model Innovation is aimed at executives, professionals and students
- It presents real-world case studies that underscore the impact and significance of servitization and advanced services
- Written by leading experts Professor Tim Baines, Professor Ali Z Bigdeli and Dr Kawal Kapoor
Leading experts from Aston University have released a book offering a definitive guide to servitization and advanced services.
SERVITIZATION STRATEGY: Delivering Customer-Centric Outcomes through Business Model Innovation will provide executives, professionals and students alike with invaluable insights into the transformative business strategy.
Servitization is a term used to describe the process through which a business transitions from selling products alone to selling a combination of product and service and, ultimately, outcomes.
Written by leading experts in the field, Professor Tim Baines, Professor Ali Z Bigdeli and Dr Kawal Kapoor, this book presents real-world case studies that underscore the impact and significance of servitization and advanced services.
It explains the foundational concepts of servitization and provides a practical framework for implementing and innovating service-based business models. The book has been endorsed by senior executives of companies such as Tetra Pak, Goodyear and JCB.
The book will be launched in a series of smaller invite-only events across the UK, culminating in the official launch event in London on 23rd April 2024.
Professor Tim Baines, executive director of The Advanced Services Group at Aston Business School, said:
“Competing in today’s market requires more than just offering products.
“It demands delivering outcomes that resonate with customers.
“Our new book addresses this need by outlining how businesses can transition to outcome-based business models, creating value for customers while enhancing economic productivity and sustainability.
“We expect the book to become a cornerstone resource for executives, professionals and students seeking to drive innovation and enhance customer-centric outcomes in their organisations.”
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