Servitization Strategy
Delivering Customer-Centric Outcomes Through Business Model Innovation
The definitive guide to Servitization and Advanced Services
• Real world case studies to highlight the impact and importance of these services
• Explains the foundational concepts of servitization and advanced services
• Provides a framework for how to deliver servitization in practice
Who will benefit from this book?
This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.
Synopsis
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.
Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world.
Ready to unlock the power of Servitization Strategy?
If you are interested in seamlessly adopting and implementing Servitization Strategy, we are excited to offer a training course based on this book and the Servitization Playbook!
Get in touch today to discuss how we can help you achieve your goals.
Companion Servitization Playbook
This is a guidebook for professionals in an industrial firm who want to design and execute a servitization programme successfully.
The playbook will give you concise directions on what to do: the agenda to develop and implement your servitization strategy, setting out a programme of key tasks, when to do these, what to achieve with these tasks, along with tips and useful tools.
“Servitization Strategy is a “must have” book, a phenomenal tool to Thanks to the great help of Prof. Tim Baines and members of the ASG team, we have managed to effectively involve our European organization in the development of an integrated value proposition strategy of “services and products”, where advanced services are perceived not only as a great door opener in strategic accounts, but also as the key element in establishing long-term relationships and generating revenue streams.
Guide industrial companies in the development path of services business model and advanced services and in its successful implementation.”
Maurizio Poli,
General Manager Strategy Implementation at Omron
“Finally, a publication containing all the good practices for a company to embark on the journey of Servitization.
The passionate work Tim and the ASG team have been performing deserved to be compiled in a book that can help transforming the way we do business.”
Alejandro Chan,
Vice President of Global Servicesat Tetra Pak
“Tim Baines and Ali Bigdeli have been studying servitization in the real world for decades. In this book, they translate their observations into insights and models that are very useful for practitioners trying to move from product-led to services-led businesses.
I can speak from experience to say that we would not have been as successful in building our services businesses at Goodyear without their insight.”
Jim Euchner,
Former Vice President for Global Innovation at The Goodyear Tire & Rubber Company
Download a preview
Download your preview of Servitization Strategy and the Servitization Playbook and get ready to unlock the power of services-led business models.
About The Authors
Tim Baines
Aston Business School, Aston University, Birmingham, UK
Tim Baines is a Professor of Operation Strategy at The Advanced Services Group, Aston University, UK. He is recognised as an international authority and thought leader in the field of industrial strategies and servitization.
His work has had a significant impact on the way that firms design, deliver, and manage their products and services, and is increasingly shaping how industrialists think about the future.
Ali Ziaee Bigdeli
Aston Business School, Aston University, Birmingham, UK
Ali Z. Bigdeli is a Professor of Industrial Service Innovation at The Advanced Services Group, Aston University, UK.
He is internationally recognised for his pioneering research, which focuses on innovative business models for industrial services and has an impressive track record of over 100 peer-reviewed publications, book chapters, and conference papers, collaborating with leading scholars from various countries.
Kawal Kapoor
Advanced Services Group Ltd., Birmingham, UK
Dr Kawal Kapoor is the Research Manager for the Advanced Services Group. She is an international researcher and expert in servitization concepts, innovation adoption and business management.
Specialising in leading-edge product, service, digital and social innovations, she is committed to translating complex concepts into practical solutions that drive tangible results for businesses. She leads the research activities within ASG by collaborating closely with both global corporations and SMEs in the manufacturing sector, seeking to embrace servitization.
Servitization Strategy Events
Servitization Strategy: Meet the Minds behind the Book Tuesday 21st May at 14.00 BST Go behind the scenes with the...
May 21st 2024
Servitization Strategy in Action Wednesday 29th May at 15.00 BST We'll crack open the book and delve beyond the pages...
May 29th 2024
Servitization Strategy: Ask me Anything Wednesday 5th June at 14.00 BST Have burning questions about servitization and outcome-based models? Submit...
June 5th 2024
Get in touch with The Advanced Services Group
Servitization is a path for success and growth of your triple bottom line, but it is not easy or risk-free.
We can help you navigate the journey efficiently, minimise pitfalls and reach a positive outcome - a sustainable competitive advantage. To lead the future of manufacturing, get in touch with us.
Or call us on 0800 0472 297
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