This mini-guide is for business executives and managers of manufacturers wanting to describe and visualise a new service-led business model for advanced services. The guide describes the key components of a service-led business model framework, which are: value creation, delivery, capture and competitive landscape. The guide, then, shows how these components are interdependent. Based on this, the guide presents the Service-led Business Model Blueprint – a tool to express a new business model based on a customer-focused service offering.
