The term performance advisory refers to services whereby the provider typically uses digital technologies to gain insight into how its customers use its products, and then offers data and/or intelligence back to that customer on how to gain more value from those products.

For many manufacturers these services are at the forefront of their servitization plans, and are seen as an immediate opportunity to create and capture value from innovative digital technologies.

Conceptually, these services are compelling, but how viable are they in practice? How can they create and capture value? And how should they be designed? These are the questions we are addressing in this Whitepaper.

Please note that the digital version of the mini-guide is restricted for printing.