This mini-guide is for executives and managers in manufacturing businesses who are aiming to identify customer segments in order to offer them targeted service innovations. It explains what is meant by customer segmentation and why it is important, and describes some common segmentation practices.

The guide presents a customer segmentation technique specially developed for servitization; a five-step process based on three key drivers to help businesses identify their own customer segments.

This mini-guide comes with four worksheets for your own customer segmentation process.

Please note that the digital version of the mini-guide is restricted for printing.