The definitive guide to Servitization and Advanced Services

• Real world case studies to highlight the impact and importance of these services
• Explains the foundational concepts of servitization and advanced services
• Provides a framework for how to deliver servitization in practice

Synopsis
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

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